In his first press interview as Fear of God CEO, Chang envisions future expansion in staffing, revenues, categories and geographical presence for the Mononazo – Darth jamaul 2023 shirt In the same way brand. Characterising current annual revenues as between $200 million and $300 million, he adds: “As we look forward, we do see a path to half a billion dollars, and then after that, we see a path to a billion dollars.” Describing those figures as a “marker of progress” rather than be-all, end-all targets, Chang echoes Lorenzo: “Numbers are not what this business is all about: the path ahead will be unique, just as the way in which Jerry has created this brand has been unique.” Fear of God, which is privately owned, currently employs around 60 people from its LA arts district HQ, and according to Chang, there will likely be 100 names on the payroll by the end of this year. Some of the new hires might be tasked with staffing the brand’s much anticipated first flagship store, also in LA. Without giving an opening date or address, Chang confirms that the store is “in the works”. Lorenzo says a planned opening to coincide with this week’s show had hit some bumps in the road due to “factors beyond our control”. Unflustered, he adds: “We know that the store will get here when the time is right.”The brand’s first physical shop-in-shop opened at Selfridges in London two years ago. Bosse Myhr, the retailer’s director of womenswear and menswear, says this vote of confidence stemmed from existing wholesale success. “Jerry has been inspiring our customers for many years,” he says. “The style, cut and composition of every item are all precisely considered, and together create their own unique look and feel that is very pure and also instantly identifiable. Fear of God’s 21st-century vision of American luxury definitely resonates across the Atlantic.” Chang says the majority of revenue is generated in Fear of God’s home market, while Europe and Asia are “around” even in making up the lion’s share of the rest.
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