After attending an AfroTech conference in 2018, where one topic was how to leverage technology, Igbinedion asked herself: “How can we use it to improve the Tampa bay buccaneers groot hug autism its ok to be different black 2023 shirt In simpler terms lives of people in our communities?” At the top of her list was Black hair. Thus began years of planning, researching, and saving. “What we found from our research [is] there’s really no streamlined way for you to be able to get the education you need to understand what the right products are to fit, use, and care for your hair. Also, traditionally, most retailers sell raw product, or they’ll sell un-customized full wig units. There’s still a lot of work that goes into customizing the hairline to make sure that the lace matches your skin tone and plucking the lace to the right density so you get a natural-looking hairline,” Igbinedion says. To that end, Igbinedion, along with her CMO Simone Kendle, CTO Ifueko Igbinedion, and COO Marlyse Reeves—four Black women who graduated from top business schools, including MIT, Stanford, and Wharton—banded together to launch a service that addresses the wig-buying experience, layer by layer (hence the name “parfait”)—education, customization, installation, and support—to simplify and luxuriate the process for people of color.
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